The Great Taste Awards is the world’s most trusted food and drink awards. The tasting panel tasted 12,777 products from 106 different countries and the products are judged by blind-tastings by 144 of the most discerning palates.
These include food critics, chefs, restaurateurs, buyers and retailers.
Founded in 1994 and organised by the Guild of Fine Food. It has judged over 158,000 products in the last 27 years. Of all the products entered this year, 205 were awarded a 3-star, 1,294 received a 2-star and 3,818 were awarded a 1-star accolade.
As one of the most coveted of all food awards you can image our delight when Honey Tradition won three awards!
What awards did we win?
Our Linden Honey won a two-star award. So it was judged as above and beyond delicious. Just 10% of products entered into the competition are awarded this coveted title.
Why did we enter?
We’ve had plenty of positive feedback from our customers in the 18 months that we’ve been trading, so we thought we’d take a punt and enter all of our raw bee products this year. We really didn’t expect three of the four products that we entered to win. That’s almost all of our range!
We were at a local restaurant when the results came through – needless to say, we shared some bubbles with our meal that evening and were straight on the phone to Marek’s parents, to share the fantastic news!
What did it mean to us?
I (Sarah) work in the events industry, and the pandemic has really affected my work life. I was furloughed a few months ago, and put my focus on Honey Tradition to make myself feel more productive. As a result, we’ve really got the ball rolling, and there’s plenty more to come.
I (Marek) have been helping my parents on the apiary since I was a small boy, those early mornings before school and late evenings after were always challenging! But when I was able to tell them about our awards it made it all worthwhile! We’re developing some additional products to add to our range in 2021 as we want to continue with the momentum.
What about the bees?
Unfortunately we haven’t mastered how to communicate with our bees just yet (!) but if we could we’re sure they’d be delighted!
Thanks again everyone,
Sarah & Marek